Make a Ritual of Selfcare & Soda

Ritual's newest sweet & holistic endeavor.
Published: Dec. 7, 2023 at 3:14 PM EST
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For most Americans, there is no time to slow down. We are always in a rush. We are anxious about everything under the sun. When was the last time you did something restful or treated yourself? Ritual’s Laboratorium + Soda Fountain of Youth invites you to retreat with a bit of selfcare and soda!

“We wanted to offer something that was very lighthearted in today’s society, just something that was frivolous. just ice cream and lipstick. That’s it.”

Whitney Graham shares the heart behind their shop in Jacksonville. A pure message to a hectic world. The busyness of life seems to slow down as you walk into this old-timey soda shop and apothecary store. A full bar of ice cream and sweets on one side, display cases full of skin and body care products on the other.


Taking great inspiration from the popular soda fountains of the 1920′s, the Soda Fountain of Youth portion of the shop will draw you in with its bright colors and twenty-four flavors of ice cream. Take a seat at the old-fashioned bar and order from a wide variety of floats, malts, smoothies and much more. We absolutely loved their classic Root Beer Float! Scoops of vanilla ice cream and foamy root beer rise to the top of a frozen, glass mug.

Whitney and her team specialize in high quality beverages. All their treats are made from scratch, using ingredients that will benefit your body. A guilt-free way to treat yourself. Want something less sweet and more supportive for your body? We suggest trying the Holi-Youth Smoothie. Packed with fresh fruit, coconut cream, avocado, and collagen! What serves as a meal replacement, this smoothie will have you feeling fresh as you take the day.

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Posted by Ritual Laboratorium + Soda Fountain of Youth on Saturday, November 25, 2023


“We’ve cherry picked the best of the organic cult beauty product, so anybody can come in here for the retail side and get something from the apothecary that fits and exceeds their expectation.”

For almost thirty years, Whitney has been studying the benefits and practices of anti-aging sciences. The Laboratorium side of the shop aims to bring these holistic methods and products to you! Walk up to the counter and check out their perfectly curated options of skin care creams and make up. Their goal is to match your normal bodily process with all-natural blends of balms and other items that will help strengthen your health. With a mixture of top-shelf brands from across the world to skin care products made here in East Texas, we know they will have something to suit your needs.

“We believe that slowing down is the new medicine… we want you to come play, have fun, smile and be lifted when you’re with us.”

Ritual’s goal is to bring joy to every individual that walks through their doors. If their soda/skincare shop couldn’t get any more enjoyable, you can book a joyride with the famous TikTok star, Dr. Parkinstine, in his 1927 Durant! Parker is a part of the Ritual team and offers rides to and from the various Ritual shops. Visit and message Dr. Parkinstine here on his TikTok to plan a cruise in downtown Jacksonville!

Ritual’s Laboratorium + Soda Fountain of Youth is the perfect combination of treating yourself and caring for your body. Whether it’s a day trip with the kids or date night with your significant other, we know that you will love this blast-from-the-past type shop. To learn more about Laboratorium + Soda Fountain of Youth or the other establishments that Ritual hosts around the Jacksonville area, visit their website here!

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